Courses

  • MKTG-4313 Promotional Strategies

    An introduction to the various communication channels available for the spread of promotional information about goods, services and ideas to prospects. The course gives special attention to behavioral considerations and places particular emphasis upon the duties of marketing managers in planning, implementing, and controlling a program of promotional communication. This course is normally offered in the spring semester.

Lets get started! Or do you need more information?

Apply Now Visit Campus
Find OC on:
Feedback