B.S. Degree in Public Relations

Overview

58 hours

An OC graduate with a Bachelor of Science degree in Mass Communication-Public Relations will:

  1. Have been encouraged to sustain or adopt a Christian worldview characterized by participation in a Christian community.
  2. Have been encouraged to balance successfully career, family, church and community.
  3. Be familiar with the appropriate theories of communication.
  4. Have developed the appropriate writing styles and skills expected by future employers or graduate programs.
  5. Have an understanding of the fundamentals or research and be able to interpret research findings.
  6. Understand the ethics of communication.
  7. Be able successfully to pursue a master’s degree in business or public relations, or to pursue a career in public relations, corporate communications or a communications profession in an agency, firm, corporation, non-profit, sports franchise, or other organizational environment.

Student must complete a minimum of 126 hours including the major, core, and minor if required. Elective hours may be needed to reach 126 hours. 

1. 10 hours mass communication core courses 

  • COMM-2613 - Media, Faith and Culture
  • COMM-4631 - Senior Seminar in Communication
  • COMM-4713 - Media Law
  • COMM-4723 - Media Ethics

2. 3 hours experience: You must choose from 

  • COMM-1341 - Newspaper Workshop
  • COMM-1351 - Advanced Newspaper Workshop
  • COMM-1371 - Broadcast Workshop
  • COMM-1381 - Advanced Broadcast Workshop
  • COMM-3341 - Public Relations Workshop

An internship may be substituted for one of these hours.

3. 33 hours public relations required 

  • COMM-2113 - Writing Across Media
  • COMM-2413 - Photographic Principles and Practices
  • COMM-2643 - Media Production
  • COMM-2813 - Advertising Principles
  • COMM-2823 - Public Relations Principles
  • COMM-2833 - Reporting
  • COMM-3233 -Public Image & Reputation Management
  • COMM-3343 - Campaigns
  • COMM-3543 - Public Relations Case Studies
  • COMM-3743 - Public Relations Writing and Production Techniques
  • COMM-4663 - Symposium in Public Relations Research and Practice

4. 6 hours required

  • ARTS-1103 - Technology for Graphics
  • MKTG-3313 - Principles of Marketing

5. 6 hours restricted electives

  • COMM-3143 - Basics of Visual Communication
  • COMM-3243 - Planning, Organizing, and Leading Events
  • COMM-3723 - Interviewing
  • COMM-3733 - Media Marketing and Sales
  • MGMT-3113 - Principles of Management
  • MKTG-3513 - Electronic Commerce and Online Marketing
  • MKTG-4413
  • MKTG-4513 - Marketing Research

Related Careers

  • Actor
  • Anchor/Reporter
  • Animator
  • Digital Media Professional
  • Director
  • Editor
  • Events Planner
  • News Manager
  • Photographer
  • Producer
  • Public Relations Specialist
  • Sound Engineer
  • Teacher/Professor
  • Videographer
  • Web Designer
  • Writer