B.B.A. Degree in Marketing Management with Technology Mediated Marketing Emphasis


The Marketing Management program prepares students for traditional marketing, promotion, sales, sales management, and marketing research responsibilities. This specialization develops skills for the recognition and analysis of marketing problems, both from the organizational and external market perspectives.

An OC graduate with a Bachelor of Business Administration degree will demonstrate:
1. Written, oral, and technological communication skills that reflect logic, clarity, and kindness.
2. An ability to think analytically, logically, and creatively in order to utilize a variety of approaches to problem solving.
3. A heightened awareness of values, ethics, and service to others.
4. Knowledge of diversity, opportunity, and complexity within a global society.
5. An understanding of the importance of strategic decisions and their long-term impacts.
6. The development of skills basic to a chosen profession or field of study.
7. An understanding and appreciation of group dynamics and teamwork.
8. The ability to provide leadership for the organizations they choose for careers.

Student must complete a minimum of 126 hours including the major, core, and minor if required. Elective hours may be needed to reach 126 hours

1. Business Core Curriculum

A. Lower Division

  • ACCT-2113 - Accounting Principles I
  • ACCT-2213 - Accounting Principles II
  • BUSA-1211 - Introduction to Business
  • ECON-2113 - Macroeconomic Principles
  • ECON-2213 - Microeconomic Principles

B. Upper Division

  • BUSA-4213 - Business Law
  • BUSA-4513
  • MGMT-3113 - Principles of Management
  • FINC-3313 - Principles of Finance
  • MKTG-3313 - Principles of Marketing
  • INTL-3313 - International Business

C. Capstone

  • MGMT-4613 - Strategic Management

2. 6 hours required specialized courses 

  • INFO-3113 - Principles of Electronic Business
  • MGMT-3213 - Operations Management

3. 12 hours of specialized courses

  • MKTG-3413 - Consumer Behavior
  • MKTG-3713 - Sales Management and the Sales Process
  • MKTG-4513 - Marketing Research
  • MKTG-4613 - Marketing Management

4. 12 hours technology mediated marketing

  • ARTS-1103 - Technology for Graphics
  • COMM-2113 - Writing Across Media
  • MKTG-3513 - Electronic Commerce and Online Marketing
  • MKTG-4313 - Promotional Strategies

Did you know?: The School of Business Administration also offers a Master of Business Administration (MBA) degree. 

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