B.B.A. Degree in Marketing Management with Advertising Emphasis

Overview

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64 hours, no minor required

The Marketing/Management program prepares students for traditional marketing, promotion, sales, sales management, and marketing research responsibilities. This specialization develops skills for the recognition and analysis of marketing problems, both from the organizational and external market perspectives.

1. Business Core Curriculum

A. Lower Division

B. Upper Division

C. Capstone

2. 6 hours required specialized courses 

3. 12 hours of specialized courses chosen from

4. 12 hours advertising

Did you know?: The School of Business Administration also offers a Master of Business Administration (MBA) degree. 

Related Careers

  • Accounting
  • Commercial Banking
  • Consulting
  • Corporate Finance
  • Financial Planning
  • Finance
  • Insurance
  • Investment Banking
  • Management
  • Marketing
  • Product Management
  • Retailing