B.B.A. Degree in Marketing Management with Advertising Emphasis

Overview

64 hours, no minor required

The Marketing/Management program prepares students for traditional marketing, promotion, sales, sales management, and marketing research responsibilities. This specialization develops skills for the recognition and analysis of marketing problems, both from the organizational and external market perspectives.

1. Business Core Curriculum

A. Lower Division

  • ACCT-2113 - Accounting Principles I
  • ACCT-2213 - Accounting Principles II
  • BUSA-1211 - Introduction to Business
  • ECON-2113 - Macroeconomic Principles
  • ECON-2213 - Microeconomic Principles

B. Upper Division

  • BUSA-4213 - Business Law
  • BUSA-4513
  • MGMT-3113 - Principles of Management
  • FINC-3313 - Principles of Finance
  • MKTG-3313 - Principles of Marketing
  • INTL-3313 - International Business

C. Capstone

  • MGMT-4613 - Strategic Management

2. 6 hours required specialized courses 

  • INFO-3113 - Principles of Electronic Business
  • MGMT-3213 - Operations Management

3. 12 hours of specialized courses chosen from

  • MKTG-3413 - Consumer Behavior
  • MKTG-3713 - Sales Management and the Sales Process
  • MKTG-4513 - Marketing Research
  • MKTG-4613 - Marketing Management

4. 12 hours advertising

  • ARTS-3333 - History of Design
  • COMM-2113 - Writing Across Media
  • COMM-3733 - Media Marketing and Sales
  • MKTG-4313 - Promotional Strategies
Did you know?: The School of Business Administration also offers a Master of Business Administration (MBA) degree. 

Related Careers

  • Accounting
  • Commercial Banking
  • Consulting
  • Corporate Finance
  • Financial Planning
  • Finance
  • Insurance
  • Investment Banking
  • Management
  • Marketing
  • Product Management
  • Retailing