B.B.A. Degree in Marketing Management
64 hours, no minor required
The Marketing/Management program prepares students for traditional marketing, promotion, sales, sales management, and marketing research responsibilities. This specialization develops skills for the recognition and analysis of marketing problems, both from the organizational and external market perspectives.
1. Business Core Curriculum
A. Lower Division
- ACCT-2113 - Accounting Principles I
- ACCT-2213 - Accounting Principles II
- BUSA-1211 - Introduction to Business
- ECON-2113 - Macroeconomic Principles
- ECON-2213 - Microeconomic Principles
- MATH-1213 - College Algebra
- MATH-2913 - Statistical Methods
B. Upper Division
- BUSA-4213 - Business Law
- BUSA-4513 - International Business
- COMM-3113 - Bus & Prof Communication
- INFO-3113 - Principles of Electronic Business
- MGMT-3113 - Principles of Management
- MGMT-3213 - Operations Management
- FINC-3313 - Financial Management
- MKTG-3313 - Principles of Marketing
C. Capstone
2. 12 hours of specialized courses chosen from
- MKTG-3413 - Consumer Behavior
- MKTG-3713 - Sales Management and the Sales Process
- MKTG-4513 - Marketing Research
- MKTG-4613 - Marketing Management
3. 6 hours of elective courses chosen from
- MKTG-3513 - Electronic Commerce and Online Marketing˝Marketing
- MKTG-4313 - Promotional Strategies
- MKTG-4723 - Global Marketing
- MKTG-4993 - Internship in Marketing
- MGMT-3323 - Entrepreneurship & Small Business Mgmt
Did you know?: The School of Business Administration also offers a Master of Business Administration (MBA) degree.
Related Careers
- Accounting
- Commercial Banking
- Consulting
- Corporate Finance
- Financial Planning
- Finance
- Insurance
- Investment Banking
- Management
- Marketing
- Product Management
- Retailing
For more information, contact:
Dr. Phil Lewis
